← PortfolioCooper's HawkMid-Year Review · FY26
Wine Club & Loyalty

WC Referral Program

WC Referral Program
Stage
INACTIVE
Level
Level 3: Dept Project
Health
Complete
Latest Update · Jun 16, 2024

6.11.24 (LT): completed; exceeded target of 3k (3600)

Department
Wine Club & Loyalty
Strategic Pillar
3 GROW CH MEMBERSHIP
Executive Sponsor
CCO
Owner
IT Dependency
IT Roadmap
Fiscal Year / Quarter
FY24 · Q2
Timing
Q2
Start Date
Target End
Budget
Status
Complete
Status Updates · 6
3y 5m running
CompleteJun 16, 2024

6.11.24 (LT): completed; exceeded target of 3k (3600)

In Progress/On TrackMay 20, 2024

5.20.2024: launched and extended to 6/9

In Progress/On TrackMay 7, 2024

5.7.24: 2024 Campaign 4.30-5.27

In Progress/On TrackDec 6, 2023

11.22.23 (DF): pursue a campaign in 2024

In Progress/On TrackAug 24, 2023

8.24.23: In flight; program released on 8.10.23 with bottle distribution slated for ~early Nov

In Progress/On TrackFeb 3, 2023

2.2.23: Tim agreed with recommendation to explore the first path (Society 54) but work on name alternatives; next round of names in a week (~2.9), but we have identified tone and narrative

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26