Marketing

PB Brand Evolution and Marketing Strategy

Z_2026_CancelledPB Brand Evolution and Marketing Strategy

Stage

In Flight

Level

Level 3: Dept Project

Health

Proposed

Latest Update · Jan 27, 2026

1.27.26 Per Samie + Tim, cancel - no PB brand evolution in scope in 2026. Marketing strategy is day-to-day work.

Department

Marketing

Strategic Pillar

3 OPTIMIZE PERFORMANCE

Executive Sponsor

Samie B

Owner

—

IT Dependency

—

IT Roadmap

—

Fiscal Year / Quarter

FY26

Timing

—

Start Date

—

Target End

—

Budget

—

Status

Proposed

Status Updates · 3

10 months running

CancelledJan 27, 2026

1.27.26 Per Samie + Tim, cancel - no PB brand evolution in scope in 2026. Marketing strategy is day-to-day work.

In Progress/On TrackDec 29, 2025

ProposedSep 1, 2025

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26