Wine Club & Loyalty

Traffic Driving Strategy

Stage

In Flight

Level

—

Health

In Progress/On Track

Latest Update · May 21, 2024

5.21.2024: Targeted Member traffic test: Points vs Dessert offer

Department

Wine Club & Loyalty

Strategic Pillar

3 OPTIMIZE PERFORMANCE

Executive Sponsor

Linda B

Owner

—

IT Dependency

—

IT Roadmap

—

Fiscal Year / Quarter

FY24 · Q2

Timing

May/June

Start Date

—

Target End

—

Budget

—

Status

In Progress/On Track

Status Updates · 1

2y 1m running

In Progress/On TrackMay 21, 2024

5.21.2024: Targeted Member traffic test: Points vs Dessert offer

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26