← PortfolioCooper's HawkMid-Year Review · FY26
Retail

Applied Brand Voice to Retail Product Lines

Retail ProjectsApplied Brand Voice to Retail Product Lines
Stage
Design (Build/Plan)
Level
Level 3: Dept Project
Health
Approved
Latest Update · Feb 11, 2026

Pivoted, vendor will partner with us on CH-exclusive merch, but not initial vision of CH logo-d merch. Risk: If sayings are not resonating with Members/Guests - how to manage remaining inventory.

Department
Retail
Strategic Pillar
5 INNOVATE & EXPLORE
Executive Sponsor
Tom K
Owner
Sarah B
IT Dependency
No
IT Roadmap
No
Fiscal Year / Quarter
FY27
Timing
TBD 2027
Start Date
—
Target End
—
Budget
—
Status
Approved
Status Updates · 6
10 months running
In Progress/On TrackFeb 11, 2026

Pivoted, vendor will partner with us on CH-exclusive merch, but not initial vision of CH logo-d merch. Risk: If sayings are not resonating with Members/Guests - how to manage remaining inventory.

In Progress/On TrackFeb 11, 2026

Pivoted, vendor will partner with us, but not the vision of the CH logo on them.

ApprovedFeb 11, 2026

Pivoted, vendor will partner with us, but not the vision of the CH logo on them.

ApprovedJan 30, 2026

Based on Success of Wine Girl Apparel Launch in 2025, Develop CH Exclusive apparel line-Launch Date April 2026

ProposedOct 28, 2025

Based on Success of Wine Girl Apparel Launch in 2025, Develop CH Exclusive apparel line-Launch Date April 2026

ProposedSep 1, 2025

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26