Innovation

Wine Delivery

Test wine delivery through 3PD providers with the goal of generating additional revenue and encouraging non-member trial; if successful, explore other experiential delivery levers such as bundled/complimentary 375s

Stage

In Flight

Level

Level 2: Strategic

Health

In Progress/On Track

Latest Update · Jun 28, 2026

6.25.26 [SLT Strat Session]: Discussed activation; project kicked off on 6.23.26 with discovery underway and test proposal in development

Department

Innovation

Strategic Pillar

3 OPTIMIZE PERFORMANCE

Executive Sponsor

Tom K

Owner

Mary L

IT Dependency

—

IT Roadmap

—

Fiscal Year / Quarter

—

Timing

—

Start Date

—

Target End

—

Budget

—

Status

In Progress/On Track

Status Updates · 5

1y 8m running

In Progress/On TrackJun 28, 2026

6.25.26 [SLT Strat Session]: Discussed activation; project kicked off on 6.23.26 with discovery underway and test proposal in development

ApprovedJun 21, 2026

6.17.26 [DF]: Approved to move forward with discovery/testing of wine delivery (750ml) while 375s are being developed

On-holdMar 12, 2025

InactiveNov 19, 2024

Not StartedOct 28, 2024

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26