← PortfolioCooper's HawkMid-Year Review · FY26
TBD

Direct Mail Test Campaign-Morton Grove

Direct Mail Test Campaign-Morton Grove

Direct Mail Test – Morton Grove We are testing our first-ever direct mail piece to drive additional non-member traffic to our Morton Grove location. The test will include three different offers: 1. Complimentary appetizers (up to $19.99 value) 2. Complimentary dessert (up to $12.99 value) 3. Complimentary tasting for two ($24 value) This test is specifically for our Morton Grove location, but we know that sometimes our Members will go to another location. The discount buttons will be activated next week at all locations included in this email, just in case a Member visits a nearby location.

Stage
Test (Pilot)
Level
Level 4: Sub Project
Health
Complete
Latest Update · Jun 18, 2024

4.22.24: Added to Hive for tracking, not as much redemption as expected

Department
TBD
Strategic Pillar
1 ENHANCE THE CORE BUSINESS
Executive Sponsor
Tom K
Owner
Florence H
IT Dependency
IT Roadmap
Fiscal Year / Quarter
FY24 · Q2
Timing
Start Date
Apr 24, 2024
Target End
Jun 12, 2024
Budget
Status
Complete
Status Updates · 2
2y 2m running
CompleteJun 18, 2024

4.22.24: Added to Hive for tracking, not as much redemption as expected

In Progress/On TrackApr 22, 2024

4.22.24: Added to Hive for tracking

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26