4/6 Bottle Membership Concept (Discovery)

3.18.26: Reviewed initial analysis in Decision Forum. Do not proceed at this time.

3.5.25 [Strat Mtg/List Review]: quick analysis and share results; alternate tasting for 2 concept (1 for 1-bottle, 2 for 2-bottle, 3 for 3-bottle) might suffice/fill gap

2.25.26: Analysis initiated; plan for DF mid/late March

1.28.26: Move forward; introduce with WC Price change (summer 2026)

1.28.26: Move forward; introduce with WC Price change (summer 2026)

7.11.25: Discussed as part of the 2026 strat planning process; decided to table due to bandwidth/capacity

12.27.24: moved to active from archive (per Tim)

4.18.24: per Tim

11.28.23: On hold per Tim

8.17.23: Add from BOD List