Wine Club & Loyalty
Red/White Club Discontinuation
Wine Club & Loyalty ProjectsRed/White Club Discontinuation
Reduce optionality in sign-up flow to Variety & Sweet
Health
In Progress/On Track
Latest Update · Jun 18, 2026
[Mktg portfolio status 6.18] Going live Monday, 7/6.
Department
Wine Club & Loyalty
Strategic Pillar
3 OPTIMIZE PERFORMANCE
Executive Sponsor
Samie B
Owner
Joe
IT Dependency
Yes
IT Roadmap
Scope/Estimate Needed
Fiscal Year / Quarter
FY26 · Q3
Timing
May 2026
Start Date
—
Target End
—
Budget
—
Status
In Progress/On Track
Status Updates · 5
2y 3m running
In Progress/On TrackJun 18, 2026
[Mktg portfolio status 6.18] Going live Monday, 7/6.
In Progress/On TrackMar 9, 2026
3.9.26: Looking to remove Red/White options via Digital as a part of WC Price project, will not be updating existing accounts. 10.16.25: Move this forward per Tim
In Progress/On TrackOct 26, 2025
10.16.25: Move this forward per Tim
In Progress/On TrackMay 20, 2024
5.20.2024: Recommendation approved. Low priority. Implement Q4 depending on other priorities
In Progress/On TrackMar 27, 2024
4.2.24: Share recommendation at PA&DF
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26