Marketing

Barrel Reserve Refresh 2026

Wine Club & Loyalty ProjectsBarrel Reserve Refresh 2026

Updated campaign, new event, expanded in-restaurant engagement, addititional contesting, personalized messaging. Target is 100% sell-through by end of pre-sale. Advanced pre-sale was 2/17 Regular pre-sale started 2/24 Events are week of 3/2

Stage

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Level

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Health

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Latest Update · Feb 25, 2026

2.25.26 Just kicked off new campaign for Barrel Reserve for 2026.

Department

Marketing

Strategic Pillar

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Executive Sponsor

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Owner

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IT Dependency

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IT Roadmap

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Fiscal Year / Quarter

FY26 · Q1

Timing

Q1 2026

Start Date

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Target End

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Budget

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Status

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Status Updates · 3

10 months running

In Progress/On TrackFeb 25, 2026

2.25.26 Just kicked off new campaign for Barrel Reserve for 2026.

ApprovedFeb 20, 2026

ProposedSep 1, 2025

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26