← PortfolioCooper's HawkMid-Year Review · FY26
Strategy & Planning

WC Price Increase

Wine Club & Loyalty ProjectsWC Price Increase1 sub-project

Considerations per Tim notes 1/5/26: 3 Btl Members to receive International Wines at no upcharge4 &/or 6 Btl Membership - Camille every _ number of months / Additional Lux Upgrade / Tastings never expire / 4 Tastings

Stage
Design (Build/Plan)
Sub-projects
1
Health
In Progress/On Track
Latest Update · Jun 25, 2026

6.25.26: Remaining CoM updated ahead of July WC run (on June 23). Monitoring cancelations/downgrades and Member sentiment, through re-runs - to report out the week of July 6.

Department
Strategy & Planning
Strategic Pillar
—
Executive Sponsor
—
Owner
—
IT Dependency
—
IT Roadmap
—
Fiscal Year / Quarter
FY26 · Q2
Timing
May 2026
Start Date
Feb 25, 2026
Target End
May 26, 2026
Budget
—
Status
In Progress/On Track
Status Updates · 4
4 months running
In Progress/On TrackJun 25, 2026

6.25.26: Remaining CoM updated ahead of July WC run (on June 23). Monitoring cancelations/downgrades and Member sentiment, through re-runs - to report out the week of July 6.

In Progress/On TrackJun 8, 2026

6.5.26: Price change activities complete on June 3, including Member communication. Re-re-re-run activities (with frozen UTP pricing) complete. Hyper care in progress through June 23 charge out; remaining CoM to be updated at that time.

In Progress/On TrackMar 30, 2026

3.26.26: Timeline adjusted, to impact July 2026 charge out (June 23). Prices finalized: Variety + $0.75, Sweet + $0.50.

In Progress/On TrackMar 9, 2026

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26