Marketing

Event/FOCH Strategic Collaborations Model/Plan

Marketing ProjectsEvent/FOCH Strategic Collaborations Model/Plan2 sub-projects

Methodical & potentially data driven approach to celebrity collaborations (hit list), FOCH events, and our approach to sourcing them2026: Transition to Samie; evolve approach and build multi-year plan

Stage

Design (Build/Plan)

Sub-projects

Health

In Progress/On Track

Latest Update · Feb 20, 2026

2026: Transition to Samie; evolve approach and build multi-year plan

Department

Marketing

Strategic Pillar

3 OPTIMIZE PERFORMANCE

Executive Sponsor

Samie B

Owner

Samie

IT Dependency

IT Roadmap

—

Fiscal Year / Quarter

FY26 · Q4

Timing

Pre-Holiday

Start Date

—

Target End

—

Budget

—

Status

In Progress/On Track

Status Updates · 8

3y 1m running

In Progress/On TrackFeb 20, 2026

2026: Transition to Samie; evolve approach and build multi-year plan

In Progress/On TrackDec 29, 2025

2026: Transition to Samie; evolve approach and build multi-year plan

In Progress/On TrackJun 7, 2024

6.7.2024: 2025 plan in development

In Progress/On TrackJun 7, 2024

6.7.2024: 2025 Deck presented and awating Tim feedback. Location strategy slated for upcoming DF.

BehindDec 24, 2023

12.8.23: Update planned for DF on 2.28.24

In Progress/On TrackDec 24, 2023

12.8.23: Update planned for DF on 2.28.24

In Progress/On TrackJun 24, 2023

6.15.23: transition work from TK to Jon; next steps: meet w/Elaine, build the activation plan, review with Tim, set periodic check-ins

In Progress/On TrackJun 13, 2023

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26