← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Core Wine Label Redesign (DEFER? REMOVE?)

Marketing ProjectsCore Wine Label Redesign (DEFER? REMOVE?)

Rework core varietal wine labels

Stage
INACTIVE
Level
Level 3: Dept Project
Health
Deferred
Latest Update · Jul 5, 2024

6.12.24 (Mid Year): may be low priority or cut; is this needed? allow Linda to assess

Department
Marketing
Strategic Pillar
5 INNOVATE & EXPLORE
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
Fiscal Year / Quarter
FY25
Timing
TBD
Start Date
Target End
Budget
Status
Deferred
Status Updates · 5
3y running
DeferredJul 5, 2024

6.12.24 (Mid Year): may be low priority or cut; is this needed? allow Linda to assess

DeferredJun 7, 2024

6.7.2024: Prioritizing innovation launches. Need to discuss appropriate timing for Core labels.

PendingDec 24, 2023

12.8.23: Placed on hold in 2023; pending new timing/approvals to move forward

On-holdDec 6, 2023
DeferredJun 15, 2023

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26