← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Case Artwork

Marketing ProjectsBrand Expression / Execution (PARENT)Case Artwork

Refresh core case artwork

Stage
Test (Pilot)
Level
Level 3: Dept Project
Health
In Progress/On Track
Latest Update · Jun 18, 2026

[Mktg portfolio status 6.18] Will be in market by end of month. Evaluate for any feedback.

Department
Marketing
Strategic Pillar
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
Fiscal Year / Quarter
FY26 · Q2
Timing
Rollout - TBD
Start Date
Jun 1, 2023
Target End
Budget
Status
In Progress/On Track
Status Updates · 13
3y 1m running
In Progress/On TrackJun 18, 2026

[Mktg portfolio status 6.18] Will be in market by end of month. Evaluate for any feedback.

In Progress/On TrackMar 26, 2026

Samples recieved, final selection made. Next step testing before roll-out timing determined.

In Progress/On TrackMar 6, 2026
In Progress/On TrackFeb 24, 2026

2.19.26: Confirmed test details - Vin Veloute, 3k cases, all-market test, Jul/Aug 2026. Winery received test case label roll, color is off - reordering, to arrive at winery week of March 9.

In Progress/On TrackFeb 6, 2026

2.2.26: Proceed with testing one SKU (TBD) to be in circulation for one month, targeting Jul-Aug 2026. Case label options pending.

PendingDec 29, 2025

12.18.25 (DF): Discussed barriers/blockers at DF; NexTerra to provide testing time estimate and next steps in January, then decide if testing is feasible

In Progress/On TrackDec 22, 2025

11.25: Resumed work; goal to implement a quick solve and revisit in 6-9 months

CancelledJul 25, 2024

7.19.24: Closed back on test results

In Progress/On TrackJun 4, 2024

6.4.24: Collecting feedback

In Progress/On TrackDec 23, 2023

12.18.23: Wine case art test in May (IL, FL - Sweet and Romance Red)

In Progress/On TrackAug 24, 2023

8.24.23: in flight; move from published master list to Marketing/Dept project

PendingJun 13, 2023

Pending Style Guide/Brand Update

Not StartedJan 5, 2023
Admin Note

3.30.26: Initiate test planning

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26