Case Artwork
Refresh core case artwork
[Mktg portfolio status 6.18] Will be in market by end of month. Evaluate for any feedback.
[Mktg portfolio status 6.18] Will be in market by end of month. Evaluate for any feedback.
Samples recieved, final selection made. Next step testing before roll-out timing determined.
2.19.26: Confirmed test details - Vin Veloute, 3k cases, all-market test, Jul/Aug 2026. Winery received test case label roll, color is off - reordering, to arrive at winery week of March 9.
2.2.26: Proceed with testing one SKU (TBD) to be in circulation for one month, targeting Jul-Aug 2026. Case label options pending.
12.18.25 (DF): Discussed barriers/blockers at DF; NexTerra to provide testing time estimate and next steps in January, then decide if testing is feasible
11.25: Resumed work; goal to implement a quick solve and revisit in 6-9 months
7.19.24: Closed back on test results
6.4.24: Collecting feedback
12.18.23: Wine case art test in May (IL, FL - Sweet and Romance Red)
8.24.23: in flight; move from published master list to Marketing/Dept project
Pending Style Guide/Brand Update
3.30.26: Initiate test planning
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26