Marketing
CAMPAIGN: Feel Good Your Way - Jan 2026 Wellness (SUB)
Marketing ProjectsGo To Market Planning Approach/Master Calendar (PARENT)2026 Integrated Campaign Calendar (MASTER)CAMPAIGN: Feel Good Your Way - Jan 2026 Wellness (SUB)
Jan 2026 Campaign focused on health, wellness, and NY resolutions to address any opt out (calories, dry Jan, etc); see attachment
Health
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Latest Update · Mar 26, 2026
Completed campaign, analysis from January Ops showed lift in Vivante performance however given small penetration of overall wine portfolio it may have been too big of a focus. Will take learnings and apply to future executions.
Department
Marketing
Strategic Pillar
3 OPTIMIZE PERFORMANCE
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
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Fiscal Year / Quarter
FY26 · Q1
Timing
Jan 2026
Start Date
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Target End
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Budget
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Status
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Status Updates · 2
4 months running
CompleteMar 26, 2026
Completed campaign, analysis from January Ops showed lift in Vivante performance however given small penetration of overall wine portfolio it may have been too big of a focus. Will take learnings and apply to future executions.
CompleteMar 6, 2026
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26