← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Social Media Look & Feel Evolution

Marketing ProjectsBrand Expression / Execution (PARENT)Social Media Look & Feel Evolution

Evolve Social approach to meet updated GTM, Customer Mindset & Brand Look and Feel

Stage
Not Started
Level
Level 3: Dept Project
Health
In Progress/On Track
Latest Update · Jun 18, 2026

[Mktg portfolio status 6.18] Updated imagery and feel in use as part of Summer. Calendar planning through August will be complete tomorrow. The true project will be done this quarter, then moving into continuous improvement.

Department
Marketing
Strategic Pillar
2 RETAIN & ENGAGE
Executive Sponsor
Samie B
Owner
Samie
IT Dependency
No
IT Roadmap
—
Fiscal Year / Quarter
FY24 · Q1
Timing
FY23 Q3 - complete UGC elevation; refine position in Social Media Charter in 24 - in progress
Start Date
—
Target End
—
Budget
—
Status
In Progress/On Track
Status Updates · 5
2y 9m running
CompleteJun 18, 2026

[Mktg portfolio status 6.18] Updated imagery and feel in use as part of Summer. Calendar planning through August will be complete tomorrow. The true project will be done this quarter, then moving into continuous improvement.

In Progress/On TrackJun 7, 2024

6.7.2024: Social team has incorporated Tim's vision and Charter in process.

In Progress/On TrackDec 24, 2023

12.8.23 YE: Noted UGC Elevation complete; POV to evolve and get incorporated into Social Media Charter

CompleteDec 11, 2023

Year-End: Complete

In Progress/On TrackSep 27, 2023

7.31.23: On track at Mid Year; increase engagement, create FOMO

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26