Marketing
Member behavioral performance (PARENT)
CH Master Project TrackerEnterpriseTraffic/Marketing System: Performance Driving Strategy (ENTERPRISE)Member behavioral performance (PARENT)3 sub-projects
Leverage data to deepen our understanding of the guest
Health
Not Started
Latest Update · Mar 23, 2026
Focused on driving Discover CH, Barrel Reserve while working on Wine Segmentation on the back-end for targeted activitation later this year. Scope: drive member behavior based on persona/group-specific analysis
Department
Marketing
Strategic Pillar
—
Executive Sponsor
Samie
Owner
Joe
IT Dependency
Unknown
IT Roadmap
—
Fiscal Year / Quarter
FY26 · Q1
Timing
TBD
Start Date
—
Target End
—
Budget
—
Status
Not Started
Status Updates · 2
6 months running
In Progress/On TrackMar 23, 2026
Focused on driving Discover CH, Barrel Reserve while working on Wine Segmentation on the back-end for targeted activitation later this year. Scope: drive member behavior based on persona/group-specific analysis
Not StartedJan 7, 2026
Scope: drive member behavior based on persona/group-specific analysis
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26