← PortfolioCooper's HawkMid-Year Review · FY26
Marketing

Digital Marketing Optimization

Scale non-member efforts with singular focus on driving reservations

Stage
Discover (Blue Sky)
Level
Level 2: Strategic
Health
Latest Update · Apr 23, 2026

4.23.26 new resource started Monday. There are subprojects around website and other tagging updates, SEO optimizations, etc. Determine which subprojects to add in here.

Department
Marketing
Strategic Pillar
5 INNOVATE & EXPLORE
Executive Sponsor
Samie
Owner
Joe
IT Dependency
Unknown
IT Roadmap
Fiscal Year / Quarter
FY26 · Q4
Timing
TBD
Start Date
Target End
Budget
Status
Status Updates · 4
6 months running
In Progress/On TrackApr 23, 2026

4.23.26 new resource started Monday. There are subprojects around website and other tagging updates, SEO optimizations, etc. Determine which subprojects to add in here.

In Progress/On TrackApr 23, 2026

4.23.26 new resource started Monday.

In Progress/On TrackMar 23, 2026

Have begun hiring process, working through initial dashboarding and optimizations focused on the foundation. Need to improve tagging to allow platform optimization vs. click trackingFrom Tim:Consider new Digital Marketing Expert focused on Search engine optimization At 100 restaurants, we can justify that position Find the right person who can do the digital marketing for a few hundred grand - have to be scrappy

Not StartedJan 7, 2026

From Tim:Consider new Digital Marketing Expert focused on Search engine optimization At 100 restaurants, we can justify that position Find the right person who can do the digital marketing for a few hundred grand - have to be scrappy

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26