Strategy & Planning

Non-Wine Membership

CH Master Project TrackerEnterpriseTraffic/Marketing System: Performance Driving Strategy (ENTERPRISE)Non-Wine Membership

Stage

In Flight

Level

Level 1: Topline

Health

In Progress/On Track

Latest Update · Jun 28, 2026

6.25.26 [SLT Strat Session]: Reprioritize; next step discussion schedule re: activation/prioritization against loyalty on 7.1

Department

Strategy & Planning

Strategic Pillar

1 ACQUIRE NEW MEMBERS

Executive Sponsor

Tom K

Owner

TBD

IT Dependency

Yes

IT Roadmap

Yes

Fiscal Year / Quarter

—

Timing

TBD

Start Date

Feb 1, 2026

Target End

—

Budget

—

Status

In Progress/On Track

Status Updates · 4

5 months running

In Progress/On TrackJun 28, 2026

6.25.26 [SLT Strat Session]: Reprioritize; next step discussion schedule re: activation/prioritization against loyalty on 7.1

In Progress/On TrackApr 10, 2026

04.06.26 (DF): moving forward with $15 dining credit option for further design and financial analysis. Bring back to DF with updates and recommended test/pilot plan by end of April.

In Progress/On TrackMar 24, 2026

2026.03: Discovery/concepting underway

Not StartedJan 7, 2026

Possible 2026 scope:Test in a restaurant Kind of like a gift card program Get all of the benefits except for WOM Pay $20 and it gets you all the benefits … and a $15 credit every month Think about it as pulling people from other restaurants vs pulling them from home

Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26