Marketing
Digital Experience (web, app)
CH Master Project TrackerEnterpriseTraffic/Marketing System: Performance Driving Strategy (ENTERPRISE)1 Non-Member Traffic/PipelineDigital Experience (web, app)
Shift digital focus to customer journey to ensure proper page optimizations for critical Non-Member and Member journey pathways through the digital ecosystem.
Health
Proposed
Latest Update · Jun 18, 2026
[Mktg portfolio status 6.18] Some iterative improvements made, but this work will overall fit under Loyalty for 2027 journey mapping & execution. Might find some low hanging fruit that can be actioned on in 2026 already.
Department
Marketing
Strategic Pillar
2 RETAIN & ENGAGE
Executive Sponsor
Tom K
Owner
Joe
IT Dependency
Yes
IT Roadmap
Scope/Estimate Needed
Fiscal Year / Quarter
FY26 · Q2
Timing
Ongoing
Start Date
—
Target End
—
Budget
—
Status
Proposed
Status Updates · 3
10 months running
PendingJun 18, 2026
[Mktg portfolio status 6.18] Some iterative improvements made, but this work will overall fit under Loyalty for 2027 journey mapping & execution. Might find some low hanging fruit that can be actioned on in 2026 already.
PendingDec 29, 2025
2026: pending IT roadmap/prioritization
ProposedSep 1, 2025
Prism · Cooper’s Hawk Strategy · Mid-Year Review FY26